All Episodes
Episodes
Healthy marketing with Claire Hewitt
Strict rules and regulations, unusual customer journeys and touch points, and tight time frames are all features of the complicated world of marketing for healthcare professionals.
My love of ethical marketing and...
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Rebranding, campaigns & creative strategy with Renee Wallace
When a brand starts to see a plateau or a decline in their results, their reaction is often a band-aid fix, like some new social media tiles.
That won't solve their problem though. It's the underlying strategy,...
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Social media strategies with Jarrah Brailey
There is no one-size-fits-all approach when it comes to achieving success on social media. The perfect social media strategy for one brand might be completely wrong for the next, but that doesn't mean we can't learn...
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How to do strategy with Mark Pollard
I have frequently said that I’m no fan of the 50-page strategy doc with pretty charts and graphs that sits in a draw.
Strategy can be scary, but it doesn't have to be. Strategy can actually be elegantly simple.
A few...
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Cult coaches with Penny Locaso
Coach is another word that the gurus have tainted with their shady tactics and self-serving messaging.
They are selling hot garbage and diluting the value of genuine, qualified coaches who are invested in empowering...
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Marketing Mixtape: the most downloaded episodes of 2023
Got Marketing? Mixtape, Volume 1, is a compilation of the three most downloaded episodes of 2023.
Hear from Kate Merryweather about why LinkedIn is the new Instagram. Kate shares common myths about LinkedIn, things we...
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How to get ranging in major retailers with Tanya Boots
There is a lot more to getting your product onto the shelves of the local Woolworths or Coles than you might think. It's an extremely competitive environment, and getting ranged is only the start.
The guest on today's...
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Working with a production team with Tiffany Manzie
If you've never done it before, working with a production company can be a daunting and a difficult thing. They speak another language, there's a lot of jargon to learn and a lot of misunderstandings about what really...
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The Psychology of Social Proof - A Creative Plus Business Webinar with Lillie Brown
Humans are inherently social creatures. Our desire for connection, community and belonging is hardwired into us on a physiological level, and through a marketing lens, it's really important to understand that the...
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Visual storytelling with Sandra Chau
As a small business in an oversaturated digital world, it is so important to create your own stand-out visuals to cut through the noise.
Whether it is images, graphics, or videos, all of the pieces play into our...
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Fast Moving Consumer Goods Marketing with Melissa Packham - Part Two
This episode is part two of my chat with Melissa Packham, a fellow FMCG-escapee. In this episode, we chat about packaging, channels and tactics for marketing FMCG, customer segments and the implications on FMCG of the...
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Fast Moving Consumer Goods Marketing with Melissa Packham - Part One
We talk a lot about online business on this show, because that's what I do now, but I actually spent the first decade of my career in fast moving consumer goods brands like Black Swan Dips, Kraft and Bic.
Recently, I...
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