The marketing skills that make selling easier.
What you’ll learn to do:
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Create campaigns and content that drive demand
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Launch creative ideas that stand out and still feel like you
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Balance strategy and execution so marketing stops feeling reactive
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Replace overwhelm with a clear, prioritised plan
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Focus on what moves the needle, not what’s trending
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Write messaging that makes the right people say yes
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Keep up with marketing shifts without chasing every new tactic
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Build a marketing practice you actually enjoy (and stick to)
You’re choosing to own your marketing but doing it alone is hard.
So you do what most smart business owners do:
- You binge courses, podcasts and digital products and end up with conflicting advice and more confusion
- You hire a VA and hope they can lead your marketing without a strategy
- You drop serious money on masterminds that promise growth but teach one-size-fits-all formulas (which don’t fit your brand)
- And in between, you buy a $97 course here, a $29 template there, each one helpful in isolation, but together they create a patchwork of tactics with no strategy behind them.
But nothing connects.
Campaign Del Mar fixes that.
Marketing Circle is where founder-led brands learn to lead their marketing with strategy, structure and support.
It’s for those ready to:
- Do the work, not chase overnight success)
- Be strategic and consistent, not stitch together random advice and hope for the best)
- Build alongside smart women, not fly solo, overwhelmed and second-guessing
Because great marketing doesn’t happen by accident.
JOIN US
"I didn't realise I needed to be a marketing expert."
You can be brilliant at what you do, but without a solid marketing strategy, you’re invisible.
Meanwhile, brand owners with less experience, talent, and heart are winning... because they know how to market themselves better.
We need smarter leaders building better businesses, ones who want to make a real impact, not just get rich.
Let us show you how to market like a pro, so your work gets the recognition (and results) it deserves.
Come swim in our marketing seas.
Marketing Circle
An intimate, high-support marketing community for owner-led brands ready to market smarter, not louder.
BUILD MY BRANDWorkshops for teams
Don't let skill gaps hold your team back. Custom and semi-custom training for marketing teams held online and in person.
LEVEL UP MY TEAMLoved by switched-on entrepreneurs across the globe.
Odette Barry
Campaign Del Mar certainly has the sparkly magic ingredients to help small owner folks bring big-budget creative thinking into the small business domain. @odetteandco
Ayla Toyokawa
As a startup founder who wears a lot of different hats, it was so great to be able to consult with a senior marketer to discuss and come up with strategies on how to improve upon our marketing. Mia is a wealth of knowledge, generous with her time, and very passionate about what she does. I look forward to working with her again! @wedsites
Frances Goh
Mia is so generous with her time, knowledge and connections. She has such incredible energy and clearly loves what she does and that really translates in her program. @weareoneroof
Got Marketing?
A top marketing podcast in Australia.
Join Mia Fileman on Got Marketing? for deep dives with marketing insiders to unpack successful campaigns. She didn’t earn the nickname ‘the campaign lady’ for nothing. Get actionable tips, learn from winning strategies, and avoid falling victim to marketing fads and fakery.
10 small business marketing tips the gurus don’t want you to know
Download the 17-page guide for easy-to-implement ideas to get you started on your fad-free marketing journey.
Marketing ideas for small and medium businesses
Bucketloads of strategies. None of the fluff.
Join the community of marketers, small business owners (and family members) who read the Weekly Roundup
A weekly wrap-up of small business marketing news, campaign deep dives.
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