All Episodes
Episodes
What entrepreneurs can learn from athletes with Kathryn Deiulio
In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they...
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Rebel brands with Michelle Newell
In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft...
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Pay me like an unqualified life coach
In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post,...
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Meta ads done differently with Tenai Seymour
In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic...
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Welcome to the Next Episode feat. Snoop
In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024...
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Marketing Moment #2: Burnt by Incy Interiors
In this Marketing Moment, Mia and Nell Casey from Fete Creative discuss the Incy Interiors Palava.
Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and...
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Gen Z doesn't want to be your friend with Lauren Meisner
How the f*ck are you supposed market to a generation who tune out from most advertising?
Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is...
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Is the traditional agency model broken? With Pat Langton
Creativity doesn't come in hours. So why are agencies still selling time?
We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies...
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Marketing Moment #1: True Classic
In this Marketing Moment, Mia discusses direct to consumer men's t-shirt brand True Classic.
True Classic have become internet famous from their Facebook ad strategy and their clever messaging.
Let's unpack...
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Duolingo's marketing genius with Nell Casey
We've all seen that unhinged big green owl kidnapping people on TikTok.
It's no secret that Duolingo is more than succeeding when it comes to their organic social media strategy, but they're also winning with their...
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Unpacking Fayt The Label with Emily Lambourne
Brittney Saunders started as an OG 2010s YouTuber, girl next door from Newcastle who knew she wanted to make it big one day.
Flash forward to now, she's the CEO of her own uber-successful clothing brand, cafe owner,...
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Brand versus performance marketing with Erin Stafford
What's more important: brand marketing or performance marketing?
This has been a topic of contention in the industry, especially when it comes to prioritising your yearly marketing budgets.
Brand marketing is about...
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