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Got Marketing?

Got Marketing?

Hosted by: Mia Fileman

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is...

Episodes

How Belle Gibson fooled the world: breaking down Apple Cider Vinegar with Nell Casey & Janine Staunton

Season #6

What Apple Cider Vinegar and the Belle Gibson story reveal about social media gurus In this episode of Got Marketing?, we're diving deep into Apple Cider Vinegar, Netflix’s gripping series about Belle Gibson, the...
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Struggling to win customers? This could be why.

Season #6

Struggling to win customers? This is the episode for you.  Many small business owners assume that better promotion will solve their sales problems. But what if the issue starts long before the website is launched or...
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How to win paid speaking gigs, plus a big announcement

Season #6

Want to win more speaking gigs? Listen up.  In this week’s episode of Got Marketing?, Mia dives into practical strategies behind becoming a sought-after speaker. From understanding what event organisers are looking...
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A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else online

Season #6

Do you feel like you’re drowning in daily content creation? You’re not alone.  In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable...
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Got Marketing? Trailer 2025

Season #6

Welcome to Got Marketing? Season 6 This season, we are shaking things up and starting a new odyssey. Brands often fear changing things that are working, but the real question is: Can it be better?  If you know me, you...
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A new odyssey and Mia's no-BS approach to marketing

Season #6

It’s a new season, and we are looking and sounding very different. We're shaking things up and starting a new odyssey. In this episode, Mia explains the reasons behind the change and how her no-BS marketing...
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How to nail your discovery call: learn from sales strategist and negotiation expert Julia Ewert

Season #5

Do you offer discovery calls but are winging them? Can you confidently handle objections from potential customers? This week, in Got Marketing?, Mia is joined by Julia Ewert, a professional negotiator and sales...
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What content pillars are (and what they're not) —smarter content strategies with Kryshla Salaris

Season #5

The content strategy myth that’s keeping your business stuck—and how to break free. In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for...
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Be seen, be heard, be everywhere: winning social media strategies from Lick Your Phone Media

Season #5

New year, new marketing mindset In this episode of Got Marketing?, Mia chats with Rita Agoulian, founder of Lick Your Phone Media, about what it takes to dominate the marketing game. From humble beginnings as a...
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2025 marketing trends: 13 best guesses to inspire you

Season #5

What’s next for marketing? In this Got Marketing? Episode, Mia explores the trends likely to define 2025—and how businesses can navigate them creatively. From partnerships that make you go “Wait, what?” to a...
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How to build an engaged community with Tori Kopke

Season #5

Want to build a brand that stands the test of time? Start with an engaged, loyal community. In this episode of Got Marketing?, Mia chats with Tori Kopke, a business coach and strategist helping rural and regional...
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Sales campaigns that deliver 'doubles' | Frank Body, Brunetti and selling out business retreats with Lucy Bloomfield

Season #5

What’s better than one campaign strategist? Two. In this episode of Got Marketing?, Mia teams up with Lucy Bloomfield, founder of Double Orders, a sales campaign specialist, to unpack the success of focused,...
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Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.