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Got Marketing?

Got Marketing?

Hosted by: Mia Fileman

Are you tired of marketing jargon and empty promises? Me too. Join me, Mia Fileman, on Got Marketing? for deep dives with marketing insiders to unpack successful campaigns. I didn’t earn the nickname ‘the campaign...

Episodes

How to nail your discovery call: learn from sales strategist and negotiation expert Julia Ewert

Season #5

Do you offer discovery calls but are winging them? Can you confidently handle objections from potential customers? This week, in Got Marketing?, Mia is joined by Julia Ewert, a professional negotiator and sales...
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What content pillars are (and what they're not) —smarter content strategies with Kryshla Salaris

Season #5

The content strategy myth that’s keeping your business stuck—and how to break free. In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for...
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Be seen, be heard, be everywhere: winning social media strategies from Lick Your Phone Media

Season #5

New year, new marketing mindset In this episode of Got Marketing?, Mia chats with Rita Agoulian, founder of Lick Your Phone Media, about what it takes to dominate the marketing game. From humble beginnings as a...
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2025 marketing trends: 13 best guesses to inspire you

Season #5

What’s next for marketing? In this Got Marketing? Episode, Mia explores the trends likely to define 2025—and how businesses can navigate them creatively. From partnerships that make you go “Wait, what?” to a...
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How to build an engaged community with Tori Kopke

Season #5

Want to build a brand that stands the test of time? Start with an engaged, loyal community. In this episode of Got Marketing?, Mia chats with Tori Kopke, a business coach and strategist helping rural and regional...
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Sales campaigns that deliver 'doubles' | Frank Body, Brunetti and selling out business retreats with Lucy Bloomfield

Season #5

What’s better than one campaign strategist? Two. In this episode of Got Marketing?, Mia teams up with Lucy Bloomfield, founder of Double Orders, a sales campaign specialist, to unpack the success of focused,...
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What entrepreneurs can learn from athletes with Kathryn Deiulio

Season #5

In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they...
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Rebel brands with Michelle Newell

Season #5

In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft...
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Pay me like an unqualified life coach

Season #5

In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post,...
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Meta ads done differently with Tenai Seymour

Season #5

 In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic...
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Welcome to the Next Episode feat. Snoop

Season #5

In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024...
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Marketing Moment #2: Burnt by Incy Interiors

Season #5

In this Marketing Moment, Mia and Nell Casey from Fete Creative discuss the Incy Interiors Palava. Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and...
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Campaign Del Mar acknowledges the Traditional Custodians of the lands on which we live, learn and work. We pay our respects to the Larrakia, or Saltwater, Elders and to all Aboriginal and Torres Strait Islander Peoples.