All Episodes
Episodes
What if you didn’t scale, and still made bank? Staying Solo with Maggie Patterson
Why staying small isn’t "playing small" (and might be the smarter move).
In this episode of Got Marketing?, Mia sits down with Maggie Patterson, founder of BS-Free Business and longtime truth-teller in the online...
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From listening to leading: what this Independent’s political campaign gets right about marketing with Phil Scott
This candidate is campaigning like a marketer—and it’s working.
In this episode of Got Marketing?, Mia sits down with Phil Scott, a community independent running for federal office in the NT, to unpack what it...
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What's no longer working in marketing in 2025 (and what to do instead)
Too many small businesses are stuck using marketing tactics that expired years ago.
In this episode of Got Marketing?, we’re diving into the tactics that just aren’t cutting it in 2025, why they’re failing small...
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The discounting trap: why undervaluing your work backfires
Discounting is a terrible business strategy. There I said it. Now let me prove it.
Many small business owners, especially service providers, fall into the trap of discounting because they lack strong marketing. But...
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Reimagining business events: why we need Ripple Festival
Why did we create another business event? Not all business events are created equal.
In this episode, we’re pulling back the curtain on what it takes to build something ambitious, sharing the real behind-the-scenes...
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A step by step guide on how to build campaigns that (actually) build your brand
Why am I so campaign obsessed? Campaigns build brands.
One campaign, one objective. That’s the rule. But too many business owners try to do too much with their marketing, leading to scattered efforts, wasted budget,...
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Why you need a smart mix of owned, earned, paid and borrowed channels
Stop relying (purely) on social media: the smarter way to market in 2025
Most small business owners default to social media as their main marketing tool. But relying on just one channel is like trying to win a relay...
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Ask me anything: your questions around SEO, marketing without socials, lead magnets, niching
Ask me anything: is SEO dead, can you market without socials, and should you niche down?
Welcome to our very first Ask Me Anything episode. You submitted your burning marketing questions, and in this episode of Got...
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How Belle Gibson fooled the world: breaking down Apple Cider Vinegar with Nell Casey & Janine Staunton
What Apple Cider Vinegar and the Belle Gibson story reveal about social media gurus
In this episode of Got Marketing?, we're diving deep into Apple Cider Vinegar, Netflix’s gripping series about Belle Gibson, the...
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Struggling to win customers? This could be why.
Struggling to win customers? This is the episode for you.
Many small business owners assume that better promotion will solve their sales problems. But what if the issue starts long before the website is launched or...
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How to win paid speaking gigs, plus a big announcement
Want to win more speaking gigs? Listen up.
In this week’s episode of Got Marketing?, Mia dives into practical strategies behind becoming a sought-after speaker. From understanding what event organisers are looking...
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A content strategy you can stick to: avoid burnout, crisis posting & sounding like everyone else online
Do you feel like you’re drowning in daily content creation? You’re not alone.
In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable...
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