Small business marketing skills that actually pay off
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What youâll learn to do:
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Create content and campaigns that get results
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Launch creative ideas that grab attention and feel like you
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Balance strategy with tactics, no more reactive marketing
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Cut through overwhelm with a clear plan
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Prioritise what matters over whatâs trending
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Write messaging that makes people say yes
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Keep up with marketing shifts without chasing every new trick
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Start enjoying marketing again (really)
Youâre a small business owner or marketer with big goals and a limited budget.
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Hereâs the reality: you canât afford to hire a Marketing Manager or agency until youâre no longer a small business. So, you do what most people do:
- Binge courses, podcasts and digital products with so much conflicting advice, you end up even more confused
- Hire a VA and expect them to be your Marketing Manager
- Drop $20K, $30K or lawd forbid $50K on a mastermind that doesnât teach strategic or creative marketing, just someone elseâs one-size-fits-all formula (which, spoiler: doesnât work for you)
And in between? You buy a $97 course here, a $29 template there, all of it seems cheap, but together it becomes a patchwork of piecemeal tactics with no strategy behind it.
Campaign Del Mar fixes that mess.
Our intimate, high-support marketing community, Marketing Circle, is where female small business owners and marketers come to upskill before they outsource.
Itâs for those ready to:
- Do the work (not chase overnight success)
- Be strategic and consistent (not stitch together random advice and hope for the best)
- Build alongside smart women (not fly solo, overwhelmed and second-guessing)
Because great marketing doesnât happen by accident, it happens when youâre backed by strategy, structure and support.
JOIN US
 "I didn't realise I needed to be a marketing expert."
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You can be brilliant at what you do, but without a solid marketing strategy, youâre invisible.
Meanwhile, people with less experience, talent, and heart are winning... because they know how to market themselves better.
We need smarter leaders building better businesses, ones who want to make a real impact, not just get rich.
Let us show you how to market like a pro, so your work gets the recognition (and results) it deserves.
Come swim in our marketing seas.
Marketing Circle
An intimate, high-support marketing community for small business owners ready to market smarter, not louder.
BUILD MY BRANDWorkshops for teams
Don't let skill gaps hold your team back. Custom and semi-custom training for marketing teams held online and in person.Â
LEVEL UP MY TEAMLoved by switched-on entrepreneurs across the globe.
Got Marketing?
A top marketing podcast in Australia.
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Join Mia Fileman on Got Marketing? for deep dives with marketing insiders to unpack successful campaigns. She didnât earn the nickname âthe campaign ladyâ for nothing. Get actionable tips, learn from winning strategies, and avoid falling victim to marketing fads and fakery.
10 small business marketing tips the gurus donât want you to know
Download the 17-page guide for easy-to-implement ideas to get you started on your fad-free marketing journey.
Marketing ideas for small and medium businesses
Bucketloads of strategies. None of the fluff.
Join the community of marketers, small business owners (and family members) who read the Weekly Roundup
A weekly wrap-up of small business marketing news, campaign deep dives.
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