Navigating the marketing landscape is stormy.
It’s awash with self-proclaimed gurus spruiking their plug-and-play strategies, one-size-fits-all templates, and cheap hacks promising seven-figure results.
Chasing magic bullets is not a winning marketing strategy. You risk running aground and wasting your time and hard-earned dollars treading water.
After working with hundreds of SMEs and marketers across our signature programs and 1-on-1, the consensus is clear: you’re hungry for no-bullshit marketing training and advice from real experts.
Chart a new course ahead:
marketing that pays off.
How about?
- Attracting better customers
- Charging what you’re worth without discounting
- Getting on the playing field you’ve always dreamed of - and winning
Marketing Circle is an immersive, choose-your-own-adventure marketing membership for female-owned SMEs and women in marketing who want to play the marketing game like a pro - and win.
It’s comprehensive by design. Everything you need to set sail is at your fingertips, complete with trusted advice to help you stay on course.
Marketing Circle is the antidote to small businesses' stormy seas.
Your Marketing Manager
With Marketing Circle, I get to know your brand inside and out, providing tailored advice designed specifically for your business. It’s the only way to work directly with me, Mia and get the level of strategic support usually reserved for a full-time Marketing Manager—at a fraction of the cost.
Marketing Manager salary: $100,000/year.
Marketing Circle: $600/month.
As seen in
The best testimonial you've ever seen...
When a Creative Director makes a professional video (without being asked or paid) to rave about your program, you know you're doing something right. Watch as Stef Hanson shares how the Marketing Circle transformed her business. Spoiler: it’s not just a testimonial—it’s a love letter to what’s possible when you have the right support.
Intentionally designed for entrepreneurs and marketers who want to build coveted brands.
When you have a coveted brand, you become the brand people demand, rather than fighting for every sale. You get on the playing field you’ve always dreamed of.
Building a coveted brand with a golden reputation and a loyal band of customers requires big ideas, creative thinking, and emotive storytelling underpinned by strategic foundations. Marketing Circle is the beacon that will keep you on an even keel.
Join a roaring community of clever founders and marketers who are in the same boat as you; wearing all the hats, and juggling all the balls.
Created for female SMEs who want to build brands that matter, our strategic and creative marketing ecosystem is your ticket to creating a sustainable and profitable business you're proud of.
Campaigns have a proven track record for building brands.
Successful campaigns boost a brand's visibility and nurture relationships with its customers, fostering trust and loyalty. They amplify a brand's voice, telling a story that resonates with its target audience, ultimately driving brand recognition and sales.
We are qualified and experienced marketing and campaign strategists, and we use and teach a campaign approach throughout Marketing Circle.
This means:
- Focused efforts versus a scattergun approach
- Integrated, multi-channel marketing
- Creativity backed by data
- Results orientated
- Sustainable and repeatable marketing success
When we grow with others, we grow faster.
What does success look like?
✔️It’s results-focused. We designed Marketing Circle to help you achieve tangible and measurable business results. We cut away all the fluff and anything that wastes your time so you can focus on growing your brand.
✔️It’s all hands on deck. Navigate the tricky marketing seas with a tight-knit crew of fellow clever and creative humans rather than sailing solo. We have a proven track record for building a thriving and safe community.
✔️ It’s personal. During an onboarding call and strategy session, we chart a path for your marketing journey based on your needs.
✔️ Many programs share the what but not the how. We teach you methods and approaches taught in top business schools, complete with practical guidance about how to implement them.
✔️ Choose your own adventure. Marketing Circle is a lot so we can meet people where they are. You are not expected to come to everything. Take what you need, and leave the rest.
✔️ The ecosystem is captained by professional marketers.
We have formal qualifications in marketing, and we’ve cut our teeth working for local and global brands across brand management and marketing.
APPLY TO JOIN OUR CIRCLEHere’s what you receive in the Marketing Circle ecosystem:
On-demand access to our online programs
A personalised itinerary to chart your path to marketing success and 1-on-1 support with Mia
A member-only community for connection and collaboration
Weekly live sessions
Access to proprietary tools
Advanced Circle
It’s comprehensive by design. Everything you need to set sail is at your fingertips, complete with trusted advice to help you stay on course.
Get on-demand access to all of Campaign Del Mar's essential programs:
Campaign Classroom
Our signature program teaches you to create, plan and launch a brand-building marketing campaign. Go from idea to execution with a campaign master by your side every step of the way.
Nail Your Email Marketing Strategy
Buil, grow, nurture and profit from email marketing. Start earning dollars from your emails with our best-selling email marketing program completed by over 180 business owners and marketers.
Setting the Stage for Campaigns
Gear up for success with our fundamentals mini-program for business owners and entrepreneurs who need to level up their marketing foundations before embarking on campaigns.
The Creative Lab
Our 3-day campaign idea workshop takes place live. Transform your marketing ideas into a force that captivates, inspires, and sets you apart.
MARKETING CIRCLE IS FOR...
- Switched on SMEs driving their marketing
- Ambitious, independent entrepreneurs who like to be in control
- Women in marketing who want to keep their skills sharp
- In-house marketers, agencies and small teams
- B2B and B2C brands
- Product, service and online businesses
- Multi-channel marketing
NOT THAT
- Business owners looking for a 'done for you' solution
- Lone wolves
- Marketing 101
- One-on-one coaching
- Social media specific
- Bro marketing
- Cookie-cutter approach
- Untested methods and unqualified instructors
- Single-use tactics
- Formulas, plug-and-play templates, false hopes and broken dreams
Marketing is a team sport.
A member's point of view:
Show me the results.
We surveyed our members. Here are their results within 3-6 months of joining Marketing Circle:
Top line summary:
- 100% of members said that their marketing skills improved since joining Marketing Circle
- 67% of members increased their revenue
- 56% of members had an increase in profit
- 70% of members increased their email list
- 100% of members feel more confident in making business decisions since joining Marketing Circle
- 90% of members reported feeling less overwhelmed managing their business since joining
- 90% of members said they felt less lonely as an entrepreneur since joining
- 100% of members said Marketing Circle provides value for money
Renee Wallace, Cultivate Assembly:
- Increased revenue between 10-25%
- Increased profit between 10-25%
- Increased the size of her email list between 10-25%
- Better conversion rate
- Improved marketing strategy
"Incorporating a post-proposal email nurture sequence has been game changing in conversion. This has also enabled associated brand awareness activities that have driven new leads."
Tenai Seymour, Ads Haus:
- Increased revenue between 10-25%
- Increased profit between 10-25%
- Increased the size of her email list by more than 50%
- Better brand recognition
- Improved marketing strategy
"Whilst it is intangible, the confidence I have gained from what I call the "brains trust" as part of Marketing Circle is priceless. It keeps my marketing ideas fresh and in line with where other businesses are at."
Renata Daudt, Awen Consulting
- Increased revenue between 25-50%
- Increased the size of her email list between 25-50%
- Better brand recognition
- Improved marketing strategy
- Increased leads
"Definitely brand awareness, which is leading to more sales."
Marketing Strategist, Anonymous
- Increased revenue by 10-25%
- Increased profit by 10-25%
- Improved marketing strategy
"The membership has given me the confidence to completely shift my business offerings from copywriter to marketing strategist. I can deliver a new suite of services for clients at a higher price point because I have more value to offer them."
The destination
When do you know you've arrived?
Our members are finished working with us when they can afford to hire a marketing lead or outsource to an agency and step into their rightful roles as CEOs.
APPLY TO JOIN OUR CIRCLEMeet Your Strategist
Mia Fileman
Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris
Besides earning the nickname "The Campaign Lady," Mia is an expert marketing strategist and founder of Campaign Del Mar. You'll love her hard-hitting, no-BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company, and Better Marketing.
The first decade of her career was spent in brand management roles for global consumer brands Vegemite, Kraft, Maybelline, and BIC in France. Now, she's a full-time trainer and mentor who works with you to drive your business results—strap in for your journey to marketing glory.
Apply to join Marketing Circle
Marketing Circle is an intimate group ~45 members.
We know the ecosystem is not right for everyone, and places to join are limited, so we've introduced an application process. It's easy - book a call with Mia to discuss your business, priorities and challenges and we will tell you straight up if Marketing Circle is a good fit for you.
Book a call
After reading through all the details on this page, please book a discovery call with Mia about joining the ecosystem.
CHAT WITH MIAPRICING
We have several payment options based on your preferences.
If you have previously purchased one of our online programs (Campaign Classroom, Nail Your Email Marketing Strategy or Setting the Stage for Campaigns you are eligible for a discount.) Reach out to us for your discount code.
Marketing Circle for your team
Send us your team members for training and mentoring so that you can focus on your role as CEO.
Custom pricing is available for teams of more than three. Contact us to discuss your team.
Marketing Circle is distinctive from other marketing memberships.
It's intimate. Bigger is not better; we have capped the number of members to 45. We're all about a personalised experience.
There are flexible payment options and no annual plan. Non-committal? No worries. Cash flow woes? We have you covered. There's a payment option to suit your needs.
Marketing Circle is the only way to work with Mia one-on-one. Each month, you receive a 30-minute walking meeting with Mia.
Seasoned entrepreneurs and experienced marketers can choose to join Advanced Circle after three months of joining the membership.
Retention bonus: each year you remain in Marketing Circle, you receive a 1-on-1 call with Mia and an updated personalised itinerary.
Two calls per week, not a calendar full of events and guest masterclasses you can't attend because you are busy running your business.
How to compete and win without shady tactics
Pull versus push
We use and teach the inbound marketing approach, where brands attract the right customers rather than interrupting or annoying unwilling audiences. You will never find us cold-calling or trying to convert a cold audience.
Multi-channel marketing
Over-reliance on social media is soul-sucking and risky—Marketing Circle covers paid, earned, owned and borrowed channels.
Creativity is the future of business advantage
You don't need to resort to income claims and wealth signalling when you create marketing that captures attention and moves people.
Work smarter, not harder
Marketing your business should not be all-consuming; you should be able to take a holiday without missing a step. Learn how to plan, create and automate marketing that works harder than you do.
Brand and authority building
Trust is everything in business and has never been harder to earn. In Marketing Circle, you learn to own your expertise, gain credibility and build relationships.
