Season 4
Episodes
How to get ranging in major retailers with Tanya Boots
There is a lot more to getting your product onto the shelves of the local Woolworths or Coles than you might think. It's an extremely competitive environment, and getting ranged is only the start.
The guest on today's...
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Working with a production team with Tiffany Manzie
If you've never done it before, working with a production company can be a daunting and a difficult thing. They speak another language, there's a lot of jargon to learn and a lot of misunderstandings about what really...
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The Psychology of Social Proof - A Creative Plus Business Webinar with Lillie Brown
Humans are inherently social creatures. Our desire for connection, community and belonging is hardwired into us on a physiological level, and through a marketing lens, it's really important to understand that the...
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Visual storytelling with Sandra Chau
As a small business in an oversaturated digital world, it is so important to create your own stand-out visuals to cut through the noise.
Whether it is images, graphics, or videos, all of the pieces play into our...
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Fast Moving Consumer Goods Marketing with Melissa Packham - Part Two
This episode is part two of my chat with Melissa Packham, a fellow FMCG-escapee. In this episode, we chat about packaging, channels and tactics for marketing FMCG, customer segments and the implications on FMCG of the...
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Fast Moving Consumer Goods Marketing with Melissa Packham - Part One
We talk a lot about online business on this show, because that's what I do now, but I actually spent the first decade of my career in fast moving consumer goods brands like Black Swan Dips, Kraft and Bic.
Recently, I...
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Your marketing is only as effective as your systems with Nicole Smith
Marketers are fantastic at convincing you that you need marketing, so business owners launch a business and dive straight in. However, the fastest way to go bust is when you grow too quickly without the suitable...
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Data vs Intuition with Laetitia Andrac
You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd.
How do we know when to listen to our intuition, and when to listen to the data?
Today, I am tackling this...
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Campaigns, personal brands and succession planning with CDM's Emily Lambourne
Behind every successful business woman is a right hand wing-woman.
Melissa Browne has Lawsie, Sheree Rubenstein has Frances, and I have Emily.
On today's episode I am joined by Emily Lambourne, Campaign Del Mar's...
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How many strategies do you need? With Ashley Dreager
Business strategy, marketing strategy, brand strategy, content strategy. How many strategies do we actually need?This is the question that we are going to answer today with my guest, Ashley Dreager.
Ashley is a...
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