Season 2
Episodes
Cutting Through the Marketing Fluff with LNDR
If there is a market that’s practically locked out to new entrants, it’s active wear. Right? Nike, Adidas, Under Armour, Puma: those are not small fish.
So how on earth did an unknown, bootstrapped new player not only...
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Time is Running Out on Lazy Marketing with Erin Morris
For too long, marketers (and brands) have relied on Meta and Google platforms.
They have been leaving money on the table by not considering other platforms, and not executing an omni-channel approach. And now, with...
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How do you measure success? With Kristy Dinuzzo
What does success look like to you? I've often heard that scaling your business to one million dollars is the pinnacle of success for a business owner. But, if doing so means that you’re trading in your lifestyle and...
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Creative strategy with Katie Emslie
When you hear the word creativity, you often think of painting, music, or even acting. But what we’re really talking about in the context of marketing is actually coming up with creative ideas.
Creativity is how you...
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Greenwashing with Melissa Packham
Greenwashing is happening all around us. Misrepresentation of a brands’ green credentials is unethical, and although there’s a lot of claims otherwise, it is sometimes completely intentional. Spoiler alert:...
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Don't blame the algorithm for your content with Dante St James - Part two
In Part 2 of my chat with Dante, we chat about:
Comparisonitis; a concerning condition that's rife among the female entrepreneurship community. We see someone posting each day on Instagram, and they look like they're...
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Don't blame the algorithm for your content with Dante St James - Part one
10 years ago, it wasn't uncommon for your social media content to reach 25% of your audience organically. Now, it’s considered a success if you get just 1%.
Brands blame the algorithm for their content no longer...
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Mind your business with Elsa Mitchell & Cha Higginson
I have used a lot of different approaches to build my business, but one that I find the most valuable is brand collaborations. Collaborations have allowed me to grow my audience and have a more visible brand, which is...
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Creative Cohesive Campaigns with Joyce Watts, Katie Emslie and Cass Theodore
Campaigns bring all your marketing together so they have many moving parts.
The building blocks of your campaign are:
The 'Big Idea', a creative theme or hook that underpins your entire campaign
Messaging
Visual...
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Where to invest your marketing spend with Fi Johnston - Part one
One of the questions I am asked the most by my customers and my students is about where they should invest their finite marketing dollars. So, today I have invited my good friend Fiona Johnston onto the podcast to...
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Where to invest your marketing spend with Fi Johnston - Part two
Having targets and objectives is what gives us the sense of making progress, and in turn, keeps us motivated. But how do we set realistic goals that won’t leave us feeling down if we don’t achieve them, and how do we...
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Influencer marketing campaigns with Tayler Rossetti
The pandemic has served as a catalyst for influencers’ growing role in brand marketing. In industries such as beauty and fashion, influencers have become so omnipresent that not having an influencer marketing strategy...
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