All Episodes
Episodes
Tourism Marketing Campaigns with Ash Jurburg
The holiday season is here, so what better time to discuss Tourism Marketing.
Tourism is worth around $122 billion to the Australian economy, making it one of the biggest drivers of economic growth. As a result,...
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Strategy versus Tactics with Lauren Pickering
Today Mia is joined by one of Australia's leading brand marketers. Lauren has been the Group Brand Manager for Maybelline New York, the Senior Marketing Manager for Barbie and is now the Executive Director of...
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'Always on' vs Marketing Campaigns with Lauren Fraser
In this episode, Mia Fileman and Lauren Fraser discuss the difference between "always-on" and campaign marketing and why you need you both.
They share simple explanations and examples of both "always-on" and campaign...
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Let's Get Real About Scaling with Jessica Ruhfus
Entrepreneurs are obsessed with scaling, thanks to the online marketing "gurus" assuring us we can scale our businesses to 6 and 7 figures...in our sleep. But what the heck does it mean to scale your business and is...
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When did social media get so boring? With Erin Morris
Not only are social media platforms becoming increasingly unfriendly to small businesses, but they've also become boring. When everyone is following the trends and the "formulas", does social media lose its...
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Ethical Marketing and the "Gurus" with Melissa Packham
Mia Fileman and Melissa Packham lift the curtain on the shady marketing practised by the online marketing "gurus". From false promises to outrageous claims, this episode explores the casual relationship some...
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Got Marketing? Podcast trailer
This is the Got Marketing? A podcast with ideas, strategies and tactics to help small businesses create smarter marketing.
I'm Mia Fileman, a professional marketer and the founder of Campaign Del Mar. In this podcast,...
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