All Episodes
Episodes
Creative Cohesive Campaigns with Joyce Watts, Katie Emslie and Cass Theodore
Campaigns bring all your marketing together so they have many moving parts.
The building blocks of your campaign are:
The 'Big Idea', a creative theme or hook that underpins your entire campaign
Messaging
Visual...
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Where to invest your marketing spend with Fi Johnston - Part one
One of the questions I am asked the most by my customers and my students is about where they should invest their finite marketing dollars. So, today I have invited my good friend Fiona Johnston onto the podcast to...
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Where to invest your marketing spend with Fi Johnston - Part two
Having targets and objectives is what gives us the sense of making progress, and in turn, keeps us motivated. But how do we set realistic goals that won’t leave us feeling down if we don’t achieve them, and how do we...
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Influencer marketing campaigns with Tayler Rossetti
The pandemic has served as a catalyst for influencers’ growing role in brand marketing. In industries such as beauty and fashion, influencers have become so omnipresent that not having an influencer marketing strategy...
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Video marketing with Jono Steedman - Part one
If content is king, then video marketing is the master of the universe.
With the rise of platforms like TikTok and Instagram that prioritise video, it is the perfect time to chat to a small business owner who is...
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Video marketing with Jono Steedman - Part two
What is anti-marketing, and why does it work so well?
In part two of this juicy discussion with Jono, we dive into answering these questions, and what else he uses in his marketing mix alongside his brilliant...
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Boring is bad for business with Soojee Ford
I have often said that playing it safe is the riskiest strategy of all. Sure, bold ideas come with risk but rolling out same-same marketing is guaranteed to be scrolled past.
To have this conversation out, I’ve...
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Reimagining marketing education with Marcus Dunn - Part two
With attention spans dwindling, does anyone still read blogs?
Should marketers and entrepreneurs pour effort into blogs, or is our time better spent elsewhere?
Blogs can benefit your brand more than you think,...
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Reimagining marketing education with Marcus Dunn - Part one
How many people do you know working in the area they studied at university?
When I started my career in marketing, tertiary qualifications were essential, but my degrees did not prepare me for actually working in...
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Becoming a customer fanatic with Nadine Nethery
There’s a lot of tone-deaf marketing around with brands jumping on trends and fads that fizzle as quickly as they start. It’s not rocket science - good marketing comes from really good listening. What helps marketers...
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Why the milk moustache? with Lauren Pickering
It's about time we explain the milk moustache.
While there are many iterations of the Got Milk? campaign, the most famous are images of celebrities and thought leaders with milk moustaches. Hence, the name, milk...
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Marketing your online course with Niharikaa Kaur Sodhi
Everyone has knowledge to share, so it’s no surprise that online courses have taken off in a big way. In fact, they are now a saturated market. With online course completion rates at an all-time low, marketing an...
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