Season 5
Episodes
Gen Z doesn't want to be your friend with Lauren Meisner
How the f*ck are you supposed market to a generation who tune out from most advertising?
Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is...
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Is the traditional agency model broken? With Pat Langton
Creativity doesn't come in hours. So why are agencies still selling time?
We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies...
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Marketing Moment #1: True Classic
In this Marketing Moment, Mia discusses direct to consumer men's t-shirt brand True Classic.
True Classic have become internet famous from their Facebook ad strategy and their clever messaging.
Let's unpack...
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Duolingo's marketing genius with Nell Casey
We've all seen that unhinged big green owl kidnapping people on TikTok.
It's no secret that Duolingo is more than succeeding when it comes to their organic social media strategy, but they're also winning with their...
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Unpacking Fayt The Label with Emily Lambourne
Brittney Saunders started as an OG 2010s YouTuber, girl next door from Newcastle who knew she wanted to make it big one day.
Flash forward to now, she's the CEO of her own uber-successful clothing brand, cafe owner,...
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Brand versus performance marketing with Erin Stafford
What's more important: brand marketing or performance marketing?
This has been a topic of contention in the industry, especially when it comes to prioritising your yearly marketing budgets.
Brand marketing is about...
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Healthy marketing with Claire Hewitt
Strict rules and regulations, unusual customer journeys and touch points, and tight time frames are all features of the complicated world of marketing for healthcare professionals.
My love of ethical marketing and...
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Rebranding, campaigns & creative strategy with Renee Wallace
When a brand starts to see a plateau or a decline in their results, their reaction is often a band-aid fix, like some new social media tiles.
That won't solve their problem though. It's the underlying strategy,...
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Social media strategies with Jarrah Brailey
There is no one-size-fits-all approach when it comes to achieving success on social media. The perfect social media strategy for one brand might be completely wrong for the next, but that doesn't mean we can't learn...
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How to do strategy with Mark Pollard
I have frequently said that I’m no fan of the 50-page strategy doc with pretty charts and graphs that sits in a draw.
Strategy can be scary, but it doesn't have to be. Strategy can actually be elegantly simple.
A few...
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Cult coaches with Penny Locaso
Coach is another word that the gurus have tainted with their shady tactics and self-serving messaging.
They are selling hot garbage and diluting the value of genuine, qualified coaches who are invested in empowering...
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Marketing Mixtape: the most downloaded episodes of 2023
Got Marketing? Mixtape, Volume 1, is a compilation of the three most downloaded episodes of 2023.
Hear from Kate Merryweather about why LinkedIn is the new Instagram. Kate shares common myths about LinkedIn, things we...
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