[00:00:00] Mia Fileman
Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small brands who want real talk and clever strategies without the BS. Running an online business is hard, but everything gets easier when your marketing starts performing. I'm Mia Feilman, your straight shooting, campaign loving friend, here to talk marketing, running a business, pop culture, and everything in between.
[00:00:34] Let's dive in.
[00:00:40] Mia
Don't you think a question we're going to get asked is Like, why do we need Ripple Festival?
There's a million business events this year. It's definitely made a comeback. Everyone is running an in person event this year. So like, what is the role that Ripple Festival fulfills?
[00:00:58] Fiona Johnston
Yeah. You know, when was, what was the last event you went to that you can even remember what it was?
[00:01:03] Mia
Oh, probably like that in person event you and I hosted in Melbourne late last year.
[00:01:08] Fi
So one of our own events. Yeah. I mean, I can't even remember the last like conference or business event that I went to. And I think that is what's missing is that we have all these vanilla events with the same people speaking on the stage, telling us the same things.
And we don't even remember who they were or what they told us because all of these events are just so boring and vanilla.
[00:01:31] Mia
You are so right. I am so sick of seeing the same people on the same stages. I opened up BitchCon, which is the like minded bitches drinking wine conference. BitchCon. BitchCon is what it's called.
[00:01:43] Fi
Interesting name.
[00:01:45] Mia
Seriously, that's the name of it. And I was like, let's have a look at the lineup. And honestly, it was exactly who I thought it was going to be. And I was like, are you serious? This person has spoken. Everywhere, like you name an event, they have spoken, what's the differentiation then if you just get the same speakers at every event, they're not going to talk about something wildly different from event to event.
[00:02:09] Fi
Yeah. Look, I think we can all agree that being in person with each other is freaking amazing and we need to do more of it and I think it's something that you and I, we love doing. We love being around people and bringing people together. But if people are going to go to all of the trouble of coming, getting dressed, getting there, and being at this event, it needs to actually be interesting, exciting, fun, and memorable. So many events that I've been to, you know, I've been in business nearly 15 years, U12, like we've been to a lot of events.
[00:02:44] Mia
And most of them you walk away with nothing. Yeah, you feel like you're on the outside looking in. That's how I felt after going to some conferences. Like I went to Pawsfest a few years ago and I was like, I went with a friend, otherwise I wouldn't have gone. If she wasn't available to come with me, I just would not have gone. And I just left walking away going, there was a party happening, but I really wasn't invited, even though I spent hundreds of dollars on this ticket. I just felt like I was on the periphery.
[00:03:10] Fi
Yeah. It's like you didn't get the inside invite.
[00:03:12] Mia
No, I just, it was, I don't know. It wasn't a mercy. It wasn't an experience. It wasn't a community that I think that that's the key. There was no community. It was like transactional. Oh, I went and listened to these speakers and these panels. No one knew that I was there other than me and my friend, we didn't meet anybody else and that was it.
It was like, okay, cool. I mean, I could have done it virtually, really. What was the point of coming together and the flights and the accommodation and, you know, traipsing into Melbourne CBD?
[00:03:42] Fi
Look, these are some of the reasons why I think we need Ripple Festival. You know, I think that small business is going through a seismic shift at the moment.
I think. You know, in the lead up to Covid, we actually had it really good, but we didn't know it. We went through Covid, which was this big disruption, but actually for most businesses, and I wanna also acknowledge how difficult it was for events, tourism, anything in person, any in-person style of business had it really tough during those years.
But most businesses actually did really well during the covid years. And again, a lot of us didn't know how good we had it. Since that has kind of like melted away, a lot of businesses are actually finding themselves in a place where they actually don't know where their next client is coming from. A lot of businesses are rebuilding, rebranding, restructuring, pivoting, uh, to use that word, which is very COVID. But you know, a lot of businesses are going through these big shifts and trying to work out like, how am I still relevant? Who is it that I want to work with and how can I help them? And I think what we really need to do is get together as a community and solve that together. So instead of going to an event and being spoken to from the stage, I think what we really need to do is have a two way conversation where we go, you know what, small business is amazing, but how can we make it better?
Like, what are the ways that we as a community can actually make. A bigger impact on the world. How can we be more financially viable? How can the environment and environmental sustainability be more top of mind? And I think we can do that in an event like Ripple because it is going to be so immersive.
[00:05:27] Mia
Yeah, I definitely hear you on that. And like, how can we make it just 10 percent easier just by having the right connections and having the right strategies and connecting with the right people? Getting the right business solutions or tech, like honestly, 10 percent easier. I'm not asking for it to be easy because then everyone would do it, but 10 percent easier.
Why do you think that during COVID business was easier? Was it because of government assistance? Was it because we had to work within Australia? And yeah, I'd love to know what influenced that, what we've lost.
[00:06:03] Fi
I think it was a combination of factors. I think number one, we couldn't travel. So a lot of people's travel budget was spent on other things.
We had government support, which it's funny to think that, you know, JobKeeper was the equivalent of a 40, 000 a year salary. And for some small business owners, that was the most money they'd ever made. Right. So that is a problem in itself that small business owners are making more money through JobKeeper than they did through their businesses.
But what JobKeeper did is not just help the small business owner themselves, but it actually stimulated economic growth. So we had people feeling confident to go and spend money on homewares or spend money on upskilling or spending money on optimizing their digital marketing. So Australia's digital marketing landscape.
Improved drastically during the sort of 2020 to 2023 period and Australia was a long way behind the rest of the world and we still are in terms of our digital economy. But I think because it was this time where everybody was at home, uh, or most of us were at home, thank you to all the emergency and frontline workers who weren't at home.
Keeping us all safe meant that people could invest or business owners could invest in things that they wouldn't normally so digital marketing had this explosion and I think having the money coming in each week from JobKeeper allowed everybody to feel that they could continue to be investing and spending in their businesses and on other businesses and we also we were going through a big time together so Everything was abnormal and unusual, I think.
[00:07:46] Mia
Yeah. I think people don't realise that that gold rush is over, especially with certain industries like online courses and digital products, like the appetite for those things now has definitely dried up and there's still a lot of people who are trying to extract the last drops from that. Online course gold rush.
But anyway, that's probably a topic for another time. Know why I think we need Ripple Festival? And this is like so honest. And I know that I can be honest with you and on this show, is that some of the people that we are putting on stages, including ourselves, wouldn't get the opportunity to speak on any other stage.
And that's the cold, hard truth. They just don't fit. The model of what a speaker would look like at bitchcon, you know, like. Brooke Huckerby, one of the smartest people we know, a marketing analytics specialist. Are they really going to take her to bitch con? Like, no, it's so fluffy. It's so surface level.
And that's just not Brooke. She's, she's neither of those things. She's whip smart and she's very detail orientated. And I think people deserve to hear Brooke speak on stages because she's got so much wisdom to share. And so I think why we need Ripple Festival is we need to hear from people you wouldn't have an opportunity to hear from anywhere else.
[00:09:07] Fi
Yeah, I love it. I think one of the things that really bothers me about representation, whether that's on stages or at conferences or panels, or even, you know, in the media is that we say this very narrow definition of people on these platforms. But when I look around at the world and when I look around at small business, I see this huge amount of diversity in terms of age. Body shape, size, ethnicity, religious beliefs, disability, able bodied, neurotypical, neurodivergent, LGBTQIA Like, the world is diverse, and that is what should be reflected in all of our platforms and on all of our stages. Any conference that is not bringing the whole community up with it is just something I am not interested in being part of.
[00:10:00] Mia
Oh, there's always a, a token person of color, for sure, which is very often quite performative, if we're being completely honest. It's not built into the fabric of that event of like, yes, you're going to need to work a little bit harder to find people that don't look like you and sound like you and have different perspectives from you because we all exist in echo chambers.You know, social media algorithms are echo chambers. And so you and I, we have said, well, we are prepared to work a little bit harder to find those people and go beyond our echo chamber to bring those people to make it a really rich festival experience.
[00:10:35] Fi
I think the thing we haven't mentioned yet is how amazing music is. So, as somebody who goes to a lot of music festivals and is a big lover of music and the arts, number one, artists need us. A lot of musical and performative artists have almost completely lost their income over the last couple of years. And when you look at the impact of things like Spotify on small independent artists, it's absolutely devastating. And the thing is the world needs music, like we are wired to hear and enjoy music. And so what I really love about our concept of Ripple is that we are bringing together amazing speakers who come from the small business world. We're also bringing speakers who come from the social enterprise and purpose led world.
But we're putting them alongside musicians, artists, and comedians. Because why have a festival or any kind of event that doesn't bring the best of everyone together into the one place? So I feel that our small independent artists need us. But we need them more than ever too.
[00:11:39] Mia
Well, you said at the beginning of this chat that walking away, having a memorable experience of the festival is a primary goal.
Like, you know, you go to all these events, but you don't actually, once the event's over, the experience is over. And I've got a really cool story to tell you that illustrates this. A couple of years ago, my family and I took a road trip to Western Australia from Darwin. We drove there and we did the Kimberleys, El Cuestro and Lake Argyle.
And we were at Lake Argyle Caravan Park, cooking sausages off the back of our ute. Live music was playing at the restaurant, and there was a guitarist and a singer. Do you know how many times my husband and I have spoken about that night? Like, we were filthy. We were eating sausages.
The kids were playing cricket and we think about it and talk about it nonstop because of the music and we've tried to find who the musicians were since then and like going on these rabbit holes to try to identify who they were but it is like seriously one of the happiest we have ever been. Just listening to these incredible musicians at a caravan park.
And if we can get just a little bit of that and bottle it for Ripple Festival, then I think that we've created something pretty special.
[00:13:01] Fi
Yeah. I mean, humans have been gathering for, you know, however many hundreds of thousands or millions of years, and. My understanding is that the bringing together of music and singing has always been a part of gathering. So to me, having a gathering, an experience, like I feel that Ripple Festival is going to be a full body experience. It's not going to be sitting there, you know, being spoken to, it's going to be a feeling. There's going to be beautiful food to put in your mouth. There's going to be beautiful sounds coming from the stage and the speakers.There's going to be people sitting around you that you are actually interacting with. And for that idea of the full body experience to me is like. You know, let's use as many of the senses as we possibly can to try to bring small businesses together to make all of our businesses better together.
[00:13:53] Mia
Yeah, that's exactly what I want and we're working really, really hard to achieve that.And it's. And we're working so hard. How is this even possible? Like, I think people listening to this are going to be like, yeah, but creating a small business festival is not a small undertaking if we're being honest. And so let's chat a little bit about that. Like, how did this come to be? How are we funding this?
[00:14:35] Fi
How are we dividing our time? I think that that's. Yeah. I've had a lot of people ask me that, I'm not sure about you, but people are seeing the amount of output that we're able to create at the moment and, you know, they're noticing. And I think part of it is that number one, we have a lot of experience as business owners, which we're able to draw from and we can do things a lot faster than we could have 10 years ago. But secondly, our businesses are actually really healthy. We both are very strategic and intentional about how we run our businesses. Our businesses are both profitable. Work life balance is really important to both of us. We have healthy businesses, which means that we're able to fund Ripple. We are bootstrapping the whole thing. The whole festival is self-funded. It's a completely independent festival. It is owned by two young. Are we allowed to call ourselves young Still? We are so young. We are so young. So two young women who own a festival. We are independent and bootstrapping this, and we can only do it because our businesses are profitable and healthy.
Which allows us to actually invest time and money into Ripple.
[00:16:07] Marketing Circle Ad
Does your marketing feel like guesswork? Be honest. Join Marketing Circle the membership for female entrepreneurs who wanna nail their strategy, boost their creativity, and create marketing that actually pays off No cookie cutter templates and broken dreams.
Just practical marketing, training, mentoring, and. You'll work directly with me, a legit marketing expert, and tap into a brain's trust of clever business owners who bring their expertise, ideas, and support to the table. We're capped at 45 members. So apply to join today.
[00:16:28] Mia
Yeah, I get this question a lot too. And definitely we have pulled some funds from Campaign Del Mar and Peach Business. And that's the cold hard truth. And I feel very grateful that Campaign Del Mar is now I guess the cash cow. Because a few years ago when I was starting the business, I'd never thought that Campaign Del Mar would be the cash cow. And that it's actually Ripple Festival that's this petulant child that's so needy. So, uh, that's given me a point of reflection in order to be like, Hey, how did we get here? That's pretty awesome. Also want to talk about the business model because a couple of years ago, I had an online course model, which was very much cohort based, which was, you know, run a campaign to get people to do an online course, run the online course live, and then have a couple of weeks downtime before I had to start again.
If that was my business model now, there is no way that I could have done ripple festival. Whereas my business model now of monthly recurring revenue, working with the same female entrepreneurs every month has allowed me to find pockets of time to invest in Ripple Festival.
[00:17:35] Fi
Me too. So I think what we need to say is that in order to do something like Ripple Festival, we've both had to look at what we can let go of.
nd I think we both have a very similar business model in that we have memberships that we run and love. We have a lot of members that are in both of our memberships, which is the best. I've had to give things up. I've had to look at my year and say, I can't do all of the things that I was doing and create a festival from scratch.
So I have pulled back the amount of one on one clients that I'm working with because I can't do everything at once. And I think it's something really important for us as business owners to realize is that if you want to take on a new project, it might not be a small business festival, but it could be.
Launching your own podcast or creating an online course. Like we need to look at what can I actually let go of or say no to so that I can say yes to something else. Even though it is a big risk. Yeah, totally. I've also let go of one on one, apart from my membership. What else have you let go of? Um, my sanity?
No, kidding. Really, for me, it's just been a matter of, yeah, reducing the amount of one on one clients that I have to try to pull this off. I don't think that I've let go of anything else, but I think the approach that I'm taking with Ripple and that you're taking with Ripple is that we're actually okay about making mistakes and being flawed.
We're not trying to come at this as experts, we're trying to come at this as beginners. So we are working things out as we're going. And the only reason that I can do that and feel safe to fail is because my relationship with you is so strong. And we complement each other so well, we have really complimentary skills, we have very similar values and kind of approaches to business. I can't imagine doing something this big with anybody other than you.
[00:19:25] Mia
I feel the exact same way, especially after having a failed business. relationship and trying to reflect on why that one failed and why this one is so successful and has all the hallmarks of being really successful.
[00:19:57] Fi
And it is the fact that we had I think it's important, like not only are we complimentary, but we can actually be honest with each other because we are both secure enough in our own skills and our own abilities. That we can be vulnerable with each other and be okay with like, I had this idea, but you, maybe it's not going to go anywhere. Let's just put it to the side rather than getting upset about it. And we can just keep moving together.
[00:20:28] Mia
Exactly. Just reflecting on the things that I've said no to or given up, because I think it's important to recognise those things. I toyed for a while to do yoga teacher training, and I just decided that that was just not going to fit and still do exercise every day, but I just cannot commit to getting a yoga teacher qualification. I will say I watch a lot less TV these days running two businesses and I do a lot less PR. So I was. In the first couple of years in business, I was writing 40 articles a year for leading publications. And that was great. Helped build my audience, build my credibility. It's one of those things that it's not directly money in the bank after doing it. So I've been intentional about pulling back from that while we navigate Ripple Festival. And yeah, some things just have to drop.
[00:21:28] Fi
I think the other thing that both of us have given up, which is important is, um, we're both not drinking alcohol at the moment. And I think Ripple Festival was a big part of my decision to stop drinking. I haven't had any alcohol for two months. You're about four months in, I think.
And I think I thought ahead to what is going to be required of me. In the lead up to Ripple and at Ripple, like for the two days that the event is happening, I am going to need every ounce of my energy, every ounce of my strength, and every ounce of my empathy and compassion for myself and everyone around me to make Ripple what I want it to be.
And I just looked ahead and thought, if I try to do this with alcohol in my life, I just don't think I can do it justice. So the festival includes some alcohol, which, you know, people can choose to partake in or not, but yeah, I think there's a growing swell of people in small business considering.
Reducing or removing alcohol from their lives because yeah, it's something that affects our sleep our mood our health Yeah, you and I both want to be at our best.
[00:22:29] Mia
Yeah, I've had people reach out to me saying I Don't go to business events because they're a piss up but I'm considering coming to ripple festival because you guys are very intentional about The alcohol component where it's just two hours out of a full day of programming and that you and Fi are quite vocal about the fact that you don't drink.
So there's not that social peer pressure to consume alcohol in order to have a conversation. Yeah, I can't imagine. I mean, our stress levels have been quite high, uh, the last few months launching Ripple Festival, but also still running our businesses. And so I can't imagine what it would have been like throwing alcohol into that mix.
I've been so clear headed. Because I haven't drunk alcohol since November last year.
[00:23:13] Fi
Let's divert a little and talk about this concept of like, you know, when I first talked to you about Ripple, one of the concepts that we really wanted was to build our own freaking stage. Tell me what that means to you. What is building our own stage to you?
[00:23:28] Mia
Yeah, this is, uh, we definitely need to have this conversation because I'm a pick me girl, right? And I didn't realize this about myself, but I want to be picked. I want to be chosen. I want the phone to ring with opportunities and what? Yeah, that's not life. That's not reality.
That's some sort of rom com fantasy Anne Hathaway movie. You've got to make your own opportunities in business, not wait for the phone to ring. So what building my own stage means for me is that you and I unashamedly want to build our profiles. We want to grow our audiences. We want to do cool shit where women in our forties, we've not reached the peak of our lives.
And no one is going to call me with the opportunity of a lifetime. I have to create that opportunity for a lifetime with my sweat equity and with my real equity. And so that's what it means to me is about, I want to do cool shit in my business and I have to make that happen for myself, not wait for someone to tap me on the shoulder and say, you have been chosen.
[00:24:37] Fi
Yeah, I love it. I think for me, you know, I know that anytime I get on stage, I blow people's minds. I've had the experience many times, but you know, people are, I'm, I'm underestimated. I have been my whole life. And then I get onto a stage and I know that I changed people's lives and. You know, I haven't had as many opportunities to get on a stage as perhaps some other people may have. And so instead of waiting around for this big opportunity to come my way, I don't want to wait any longer. I want to put myself on a stage where I know that I can change people's lives. And we could go on a whole debate about whether the reason I haven't been on as many stages as others is because I'm a plus sized woman.
But we could talk about that for hours and perhaps we will at another time. But, I'm really grateful to everybody who's put me on their stage and I'm really grateful to you and I that we are building a stage for ourselves. But also, we are people who throw our spotlight onto others. And I don't want everybody on the stage to look like me.
I don't want everyone on the stage to look like you. I want the people on the stage to actually come from so many different backgrounds. And this is how we can have this impact that we want to have on the world is that not only are we showcasing how incredible small business is. We're also showcasing how incredible we are as speakers, but also how we share our limelight with others. And I really love that for us.
[00:14:35] Mia
Yeah, absolutely. And it also speaks to something that I know is really important to both of us, which is this idea of taking risk, stepping up to the plate and taking a big f g swing because small business is really hard, extremely hard, possibly one of the hardest things I've ever done.
[00:26:24] Mia
And I've had. Um, it's really, really, really difficult. We were talking in the green room before about paying out bass and how we're trying to jazz ourselves up for the fact that, but you and I both pay a lot of tax and how that's great. Cause it means we make a lot of money, but also, and so this idea of like, every time I have taken a big swing in business, whether it's my guru's campaign or running my business from overseas for 10 months in different It has actually been the best decision ever.
Has it been the easiest decision ever? No, but it has taken me to that next stage of growth in my business. And so we really need to come to terms with this idea of playing it safe. Playing it small is really holding people back in business. And we want to lead by example. Like if we can go and create a two day.
[00:24:34] Fi
I think the other thing that we're doing and that we've always done is actually showing the positive side of small business. I think a lot of people use marketing tactics. In their businesses, which are different from ours, where they're talking about the sort of doom and gloom of small business and how everybody's doing it tough and nobody's doing well, you know, you see this in Facebook groups everywhere that everyone's doing it tough and therefore X, Y, and Z.
But our experience is different from that because we are both doing really well in our businesses, our clients are doing really well, there is so much room for people to be making money through small business. And I think who you listen to and how you kind of position yourself as a small business owner is really important.
So that's one of the things that building our own stage allows is for us to showcase. What's amazing about small business and all of the amazing things and people and organizations that are out there winning, because if the only version of small business that you see is people failing. It's really hard to put yourself in the mindset of being someone who wants to win.
[00:28:30] Mia
There's um, there's a brand running Facebook ads at the moment saying, did anyone win in 2024 question mark? And I really want to comment and say, actually I did, but I don't want to be that person, but you're so rifey, like. There are people, there are brands who are doing really well in small business. And like, I know it's hard, but I'm still here.
Right. So I do love it. And a problem shared is a problem halved. So like, yes, small business is hard, but it is made infinitely better, infinitely easier by doing it with people like you and our community at marketing circle and good money club. So yeah, I, I think that that is such a good point around the fact that not everyone.
Is closing their business.
[00:24:34] Fi
Mm. Let's talk about the loneliness epidemic in small business. Yeah. And why Ripple Festival is the antidote to loneliness. Yes. And this really came about when we were talking about other business events because we're like, well, how did the huddle do it? Like it sounds like people have amazing time at the huddle and, but neither of us have ever been to the huddle.
[00:29:35] Mia
Well, why, why have we never been to the huddle? Mm. And for me, it was, I don't have anyone to go with. I didn't know that there was anyone that I knew was going to be there and I don't want to go alone because sometimes when you go to these festivals, like I mentioned with PauseFest, no one else talks to you.
You only talk to the person that you go with and it can just be really, really awkward. And this is coming from a raging extrovert, right? So like, what about if you're not a raging extrovert? And so we really didn't want that for Ripple. We didn't want people to go, Oh, I'd love to come to Ripple festival, but I don't know anyone.
So I, I feel I've missed out again.
[00:24:34] Fi
Yeah. I think that this loneliness epidemic in small business is massive. And I think it has a huge impact on our productivity, our profitability, and our creativity. And I love this idea of, you know, we are not just building an event. We are building a community and that community has already started.
You know, we are nine months out from the festival. Exactly, actually, today, how hilarious. So, the festival starts in exactly nine months. You've got time to actually grow a whole baby between now and then. But, you know, the Ripple Festival community has already started. The second that you buy your ticket, you join our community.
And what does our community look like? It looks like online events that happen regularly. It looks like in person events that happen all over Australia. So currently we have an event scheduled for Melbourne on the 21st of March. So it is a backstage tour of the venue that the festival will be at. We have a, an event scheduled for Perth on the 9th of April.
We have an event scheduled for Brisbane on the 23rd of May. We are real and authentic about this idea of building a community, not just an event, because we want people to actually arrive on the 12th of November already knowing some faces in the crowd. And we want them to leave on the 13th of November, knowing even more people than they arrived.
[00:31:43] Mia
And you know what? Of all the feedback that I get for Ripple Festival, it's that, that people love the most. They love everything. They love the branding. They love the concept of live music with small business. They love our ethical agenda, but the lead up events. And the community that we're building around that, I think is our stroke of genius.
[00:32:06] Fi
Yeah. And the thing is the people who are the early adopters, the people who've already bought tickets. They get to shape the festival too. We're asking them for advice about, you know, what kind of music do you want to hear? And which comedians have you heard that you, you know, thought were really amazing?
Are there speakers that we might not know about that you want to have on stage? You know, what sort of food would you enjoy eating? Like, they actually get to be part of building the festival with us because we've got nine months until it happens. So, I think anybody who is listening to this and thinking, I really want to come to this festival, you need to buy a ticket. The second that you buy a ticket, not only are you voting for this event, But you are joining our community, you are joining a group of people who get actually to design this festival together. And also like, buying the ticket now is the cheapest it is ever going to be. And there's a payment plan, but the price for the tickets will go up 31st of March.
[00:33:07] Mia
And this price is never coming back. No flash sales, as I'm sure you will know, if you've listened to me speak, I'm not big on discounting. There will be bundles and bring a friends and all of those sorts of things, but it will still not be cheaper than buying a ticket now. Yeah. We want to reward the people who believe in us early.
[00:33:27] Fi
And we want to reward the people who take action early by giving them the best price that we can. The closer we get to the festival, the more expensive tickets will be. There are a lot more artists, speakers, and performers that you don't even know about yet because we haven't announced them. And we know that the further we get into the announcements, the more people are going to want to come. We are absolutely obsessed. We are having the best time. We are learning so much about sponsorship, programming, working with artists, thinking about having a physical event. How are we going to keep people safe on the day? How are we going to make the experience absolutely unforgettable? I think our brains are having a real, really amazing time because we are learning so much as we're going along. And we just cannot wait to welcome you there on the 12th of November. It's going to be. Mind blowing.
[00:33:07] Mia
I think you perfectly summarized it. I'm loving this experience and I'm loving it even more because I get to do it with you.
[00:33:27] Fi
Me too. And yes, everyone, we do love each other this much and we won't stop talking about it. So thanks.
[00:33:07] Mia
It's very true. Okay. That's a wrap on today's episode. I will see Love to hear your thoughts. I welcome your questions and I'll see you next week. I've started a substack as the ideal companion to the podcast. It's packed with extra insights, visuals, and nuggets that didn't make it into the episodes.
Plus, you can revisit past editions, any type if you want more or just prefer to read, you'll love it. Plus, it's a place for us to connect. Want the backstage pass to Got Marketing? Subscribe now at gotmarketing. substack. com. Thank you. You listened right up until the end. So why not hit that subscribe button?
And keep the good marketing rolling podcast reviews. I like warm hugs and they're also the best way to support a small business. You can connect with me, Mia Fileman on Instagram or LinkedIn, and feel free to send me a message. I'm super friendly.
