Why are we so quick to label things as a success or failure?
And by we, I really mean me.
Register to receive the mini-series
One part is delivered to your email each week for 8 weeks.
By submitting this form you will be joining our mailing list to receive marketing tips and free resources. We respect your privacy and will never spam you or share your details with third parties.
Our very first campaign for $2.49
We first shared Lessons in Falling four years ago to kickstart this business.
The mini-series ran across Facebook and Instagram. The only cost was a $2.49 torn paper template from Unfold.
Fi Johnston prompted me to reshare Lessons in Falling as a reminder that campaigns don't need to be big, expensive productions but need to make people feel something.
Lessons in Falling helped us earn our first few hundred Instagram followers and email subscribers, and there are members in our community who will remember this campaign and have stuck with us all this time.
Campaigns build brands, and they are assets that you can reuse over and over again.
