In the Media

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October 2024

SmartCompany

Painting the town green: Inside the Wicked marketing playbook

After two decades as one of the most beloved Broadway musicals, Wicked is painting the town green ahead of its big screen debut on November 24. The upcoming film adaption features Cynthia Erivo as the Wicked Witch Elphaba, and Ariana Grande as Glinda the Good.

April 2024

SmartCompany

‘The Signs’ were all there: Why Bluey’s latest episode was a marketing masterclass

The promotion leading up to the launch of the much anticipated and longest-ever episode of Bluey titled ‘The Sign’ was a masterclass in campaign marketing.

November 2023

SmartCompany

What’s hot and what’s not: 12 marketing trends and predictions for 2024 

It's that time of year where marketing trend predictions start rolling in, and as Mia's predictions last year were pretty spot on, the team had her back for another round.

July 2023

Mamamia

'It's no coincidence.' Let’s talk about the Barbie movie’s mega marketing campaign.

Marketing genius or "splashy, flashy and full of cashy"? ​​There are many lessons from the campaign for the upcoming Barbie movie.

Mia shares her thoughts in this article in Mamamia.

March 2023

Inside Small Business

A marketing campaign for under $10k? It can be done

Small business is bracing for a tough 2023. Economic decline, with rising business costs has meant a tightening of the belt, particularly with marketing expenditure. In this article, Mia shares her top tips on how to create a budget-friendly campaign that gets the results.

December 2022

Smart Company

Forget lazy, disjointed marketing. Build your business with a strong campaign instead.

The hard truth is: lazy or disjointed marketing efforts don't cut it anymore. In this article Mia deep dives into how brands can harness the power of campaigns to cut through the noise with their marketing.

December 2022

Marketing Mag

Spotify Wrapped is being shared by millions worldwide, is it marketing genius?

Each year the leading streaming platform Spotify releases Wrapped – a personalised end of year retrospective. In this opinion editorial, Mia shares the four lessons brands can learn from the annual Wrapped campaign.

October 2022

Entrepreneur's Handbook

Should You Accept a Job Offer When You're an Entrepreneur?I did - And I Regret it

After 11 years of working for herself, Mia took the plunge and applied for a Campaign Manager position at a major festival. Here's what she learned from the experience, and why she would never do it again.

July 2022

Better Marketing

My Biggest Marketing Mistake

This boo boo could've easily been swept under the rug and discussed on a “need-to-know” basis but Mia is a marketing educator, and this is a teachable moment.

June 2022

Better Marketing

How To Harness Cognitive Biases to Create More Effective Marketing

It might sound a bit pessimistic, but understanding humans and our flaws is at the heart of effective marketing. The reality is, science plays a key role in marketing, especially the science of psychology.

In this article, Mia discusses four cognitive biases and how you can use them to create more effective marketing.

January 2022

SmartCompany

Ten marketing predictions and trends to help your business in 2022

As we head into a new year, by looking ahead and keeping your finger on the pulse of the latest marketing trends, you can go a long way towards future-proofing your brand. Here are 10 marketing trends and predictions for 2022, plus how to use them for your business’ advantage.

September 2021

The Startup

Controversial Opinion: The Number of Instagram Followers Does Actually Matter

In Medium's leading publication with 737K followers, Mia discusses why growing your audience is not a vanity metric.

August 2021

Mumbrella

Let's get real about digital marketing experts and BS marketing

Campaign Del Mar founder and marketing strategist Mia Fileman looks at how legitimate marketers can cut through the noise of online marketing gurus.

August 2021

Better Marketing

Here's What the Celebrity CEOs and Online Business Gurus Don't Want You To Know

Published in Better Marketing; a leading Medium publication with 104K followers. Mia calls out the outrageous promises and false narratives fed to small business owners by online marketing "gurus".

July 2021

SmartCompany

“Acknowledge all your failures”: Mia Fileman shares her biggest business blunders

Mia Fileman discusses her six biggest blunders from the last three years, and shares the only real secret for success: acknowledging your failures. 

July 2021

The Entrepreneur's Handbook

The Tough Love You Need To Hear When Marketing Your Startup

Mia dishes out some tough love to female-founded small business owners but wraps it in a warm hug.

March 2021

Better Marketing

The Best Marketing Campaigns of Covid-19

Limitation drove innovation during the coronavirus pandemic. There were so many clever and creative campaigns, so here I’ve pulled together my list of the best of the best. 

January 2021

Better Marketing

Marketing Lessons I learned from binge-watching 'Bridgerton'

I know what you’re thinking, and yes, I did write an article about my latest Netflix binge so I could convince myself that watching was “research”. But I have scratched below the surface of my target audience, and it turns out, they like their tips with a healthy dose of pop culture references. A spoonful of sugar makes the medicine go down, right?

October 2020

MamaMia

I'm a real life Emily in Paris. Here's what the show gets right and wrong.

After graduating from uni, Mia Fileman worked in brand management for Vegemite. Still, when an opportunity came to move to Paris, she dropped everything and booked a one-way ticket to France.

September 2020

Social Media Examiner

How to Use Facebook Groups to Keep Customers: 5 Ways

Published in the world’s largest social media marketing resource, Social Media Examiner. Discover from Mia how to strategically use a Facebook group to nurture customer relationships.

September, 2020

Better Marketing

How Hello Fresh Nails the Customer Experience

Marketing Strategist Mia Fileman discusses how Hello Fresh nail the customer experience, except for one crucial factor that ruined her relationship with them. As featured in leading marketing publication, Better Marketing.  

August 2020

Smart Company

Why brands need to stop culture jacking and just get back to good marketing

Featured as a top article in revered business publication Smart Company, Mia Fileman, Brand Director here at Campaign Del Mar, discusses the perils of culture-jacking and how to avoid making the same mistake as Pepsi, Domino's or Business Chicks.

August 2020

Illumination

A spoonful of music helps the marketing go down

Does your marketing hit the right notes? Mia discusses how music can give your marketing the lasting impact it may be missing. Published in Illumination. 

February, 2021

Mumbrella

Small business is the collateral damage in Facebook's decision to ban news content

This move is Facebook proving once and for all how childish they are. And it’s not only media outlets paying the price, but also plenty of brands and small businesses.

August, 2020

The Entrepreneur's Handbook

How to recession-proof your services by using eCommerce

Published in Entrepreneur's Handbook; a leading Medium publication with 154K followers. Co-authored by Mia.  

When transitioning from physical to digital there are only so many elements from the initial model you can take with you. Focus on the areas that drive profitability, growth, and enjoyment... Read more. 

July, 2020

Digital Drum

Attack of the Clones

Mia Fileman unpacks and unleashes on the latest pyramid scheme polluting social media. Published in the Digital Drum, an award winning UK digital marketing blog.  

July, 2020 

The Marketing Lab

The 4 reasons small brands are failing by not running marketing campaigns

How small brands can do better when it comes to DIY marketing. Published in The Marketing Lab by Idiello. A hub for DIY marketing advice, case studies and expert insights.

December, 2019

Marketing Magazine

Brand-side marketers are suffering a creative drought – here, have a sip

Campaign Del Mar’s Australian Director, Mia Fileman penned an opinion-editorial on creative strategy that was published by leading national publication, Marketing and featured in their e-news.