What to expect from the got marketing? podcast
Are you tired of marketing fluff and empty promises? Us too.
Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS.
Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk about marketing, running a business, pop culture, and everything in between. Let’s dive in.
New episodes every Thursday
Meet the host, Mia Fileman
Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris
Besides having earned the nickname the "Campaign Lady", Mia is an expert marketing strategist and founder of Campaign Del Mar. You'll love her hard hitting, no BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing.
The first decade of her career was spent in brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. Now? She's a full-time trainer and mentor who works with you to drive your business results.
Ask me anything
Got questions?
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What's in the name?
It's a throwback to one of Mia's all-time favourite campaigns, Got Milk?
In the early '90s, dairy milk consumption in California was at an all time low. To increase sales, advertising agency Goodby Silverstein & Partners was tasked with the almost impossible: make milk cool.
And boy, they did.
This campaign was successful in boosting milk consumption but it went on to become a cultural icon. Since the 1990s, there have been many iterations of Got Milk? even until today, proving that campaigns are never-ending stories.
We unpacked the campaign in an episode of the got marketing? podcast. You can listen to that episode here.
