What to expect from the got marketing? podcast
WeĀ live and breathe campaigns.Ā
The Got Marketing? podcast is for marketers and entrepreneurs who want to learn from winning strategies and get actionable tips.
Join Mia and clever marketing insiders as they unpack successful marketing campaigns from some of your favourite brands.
New episodes drop fortnightly on Thursdays.
Why the name, you ask?
It's a throwback to one of Mia's all-time favourite campaigns, Got Milk?
In the early '90s, dairy milk consumption in California was at an all time low. To increase sales, advertising agency Goodby Silverstein & Partners was tasked with the almost impossible: make milkĀ cool.
And boy, they did.
While the campaign had many iterations, the most famous were images of celebrities and thought leaders wearing milk moustaches.
This campaign was one of the most successful of the 1990s and is still one of the mostĀ iconicĀ in the world.Ā
Ā We unpacked the campaign in an episode of the got marketing? podcast in 2022. You can listenĀ in to that episode here.
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Meet the host, Mia Fileman
Campaign Del Mar Founder, Global Marketing Strategist and the āREALā Emily in Paris
Besides having earnt the nickname "The Campaign Lady", Mia is an expert marketing strategist and founder of Campaign Del Mar. You'll love her hard hitting, no BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing.
The first decade of her career was spent in brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. Now? She's a full-time trainer, mentor and consultant that works with you to drive your business results.
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Do you have a topic you'd like to discuss on got marketing?
Mia handpicks guests for the Got Marketing? podcast, but you are welcome to throw your hat in the ring. If you have a particular campaign, strategy or brand in mind, complete the form, and we will contact you if you are a good fit. We reject around 90% of the pitches we receive; it's not personal, it's business.
