DOWNLOAD THE FOCUS FRAMEWORK
For product-based brands
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DOWNLOAD THE FOCUS FRAMEWORK
For service-based brands
By submitting this form you will be joining our mailing list to receive marketing tips and free resources. We respect your privacy and will never spam you or share your details with third parties.
Why you'll want this framework
- The Focus Framework covers the strategic approaches Mia used to grow global brands at Maybelline, Kraft, and BIC.
- Not all marketing advice is created equal. This framework provides advice based on your stage for both product- and service-based brands.
- Learn which marketing channels provide the best return on investment for smaller brands and which activities to avoid altogether.
- Find out how to access support before you can afford to outsource to a marketing agency.
- Get access to a 30-minute walkthrough video explaining how to use the Focus Framework.
Meet the Strategist, Mia Fileman
Mia is a career marketer who has spent over two decades running marketing campaigns on behalf of business and government. Mia spent 10 years in Brand Management roles for global companies L’Oreal, BIC, Kraft, among others before moving to creative agency land as a Director.
Before Campaign Del Mar, Mia ran a marketing agency for seven years across three states, creating and implementing campaigns for her small business clients. Mia is a Fellow Member of the Australian Marketing Institute, the highest level of recognition for professional marketers.
