Online Workshop
1, 2, and 3rd of August 2023.
Join us for an immersive 3-day Creative Lab with Mia and Emily and become your own Campaign Strategist. Don’t miss this opportunity to transform your marketing campaigns into a force that captivates, inspires, and sets you apart.
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Tap into your creative genius at our 3-Day Creative Lab!
Ignite your imagination: Learn how to create captivating campaign ideas that resonate.
Step beyond boundaries: Get out of your comfort zone and ignite new perspectives.
Swing big to win big: Take bold, brave leaps with your campaign ideas.
Work smarter, not harder: Outsmart, not outspend your competitors.
Capture attention: Cut through the noise to become a memorable, recognisable brand.
What's covered in the Creative Lab...
DAY 1
AUG 1, 9:30 - 11am AEST
Inspiration and state of mind.
Coming up with creative ideas is not a task you can add to your to-do list; it's a state of mind. Mia will unpack this so you can access a fruitful creative state. She will also share where and how she draws inspiration so you can too.
Each day there will be many examples shared, collaborative discussions with the group and a Q&A.
DAY 2
AUG 2, 9:30 - 11am AEST
Creative techniques.
Creative techniques are different to strategies and tactics. Mia will share some of her favourite creative techniques with examples of how they are applied so that you can get inspired.
Today there will be a group exercise, collaborative group discussion and a Q&A with Mia.
DAY 3
AUG 3, 9:30 - 11am AEST
The Big Idea.
The world’s best campaigns are all underpinned by a creative, insight-driven Big Idea.
What is the Big Idea, and how do you know when you’ve got it?
Mia will dissect successful campaign examples to pinpoint the underlying Big Idea before diving into a group brainstorming session.
We wrap up the lab with a Q&A with Mia and Emily.
Big agency thinking on a small business budget.
This event is for you if...
- You're a marketer, founder or small business owner who's feeling stuck, overwhelmed and uninspired.
- You've tried all the things, but your marketing is failing to resonate and convert
- You're a creative who needs to channel that creativity into marketing plans
- You have attended Campaign Del Mar events before and loved them.
- You are interested in campaigns but don't know where to start.
What they're saying
The marketing knowledge from Mia and Campaign Del Mar is industry-leading. She's a must-follow lady in the space, and the education she is providing around campaign marketing shouldn't be missed. Do yourself a favour and learn from CDM.
Lauren, @DashAgency
Creative Lab was exactly as promised! It was a three-day laboratory of theories, thoughts, and experiments designed to encourage us to approach our marketing with creativity. Mia and Emily were incredibly generous with their knowledge, offering advice on how to infuse creativity into our daily practices, how to reframe our thinking, where to seek insight and inspiration, and various approaches to different campaign strategies. Thank you - it was so incredibly helpful!
Louise, @thestorycollection
Campaign Del Mar certainly has the sparkly magic ingredients to help small owner folks bring big-budget creative thinking into the small business domain.
Odette, @Odette&Co
Meet the strategists
Mia Fileman
Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris
Mia is a highly acclaimed Marketing & Creative Strategist with over 20+ years of experience within the marketing industry.
Her strategies have shaped recognisable marketing campaigns for iconic global brands such as L’Oreal, Witchery, BIC and Kraft here in Australia and in Europe.
Now? She's a full-time trainer, mentor and consultant that works with you to drive your business results. Strap in for your journey to marketing glory.
Emily Lambourne
Emily is a Digital Strategist at Campaign Del Mar, working across all aspects of the business, including delivering training to our customers.
Her journey into the wide world of marketing began with a decision to study a Bachelor of Marketing at The University of Newcastle. The rest is history.
Emily is the personification of a modern marketer: she writes, she designs, she's tech-savvy, and she loves marketing funnels.
There’s nothing she can’t do.
